Dial tests are an integral part of our media testing research at Public Opinion Strategies. The dial testing capabilities allow for the tests to be conducted among hundreds or even thousands of respondents with hard quantitative data as opposed to tens of respondents in a qualitative setting. For our survey we conducted a dial test […]
Heat map displays are a unique feature of the mobile survey application. It allows respondents to view an image on their phone or tablet and select the areas that most catch their attention. Respondents then type in a short verbatim response as to why they selected that area. This feature could be utilized for: Print […]
The mobile platform offers an interactive respondent experience not possible over the phone or even through online research. Mobile surveys open a wide array of new question types and techniques for survey researchers to utilize. Our national survey utilized the following question types: Two-tap matrix questions that allow easy user navigation within a series of […]
Public Opinion Strategies, in conjunction with Surveys on the Go — designed by MFour Mobile Research, conducted the first ever national political survey hosted entirely on mobile phones and tablets. Over the course of the next five days, Public Opinion Strategies will be releasing key findings and introducing new techniques used in the mobile research […]
And you tell me Over and over and over again, my friend Ah, you don’t believe We’re on the eve of destruction. “Eve of Destruction” by Barry McGuire A #1 Hit in 1965 Well, it’s shutdown time again, and the caterwauling by the media makes it appear as though there can only be one […]
A poll done in Wisconsin regarding a program to encourage healthy living in schools and neighborhoods was mentioned in a University of Wisconsin-Madison News post. Also in relation to the Wisconsin healthy living poll, an audio clip from partner Patrick Lanne was included in a Wisconsin Radio Network article. Partner Gene Ulm’s blog post about the 2014 […]
Election Day 2014 is about a year away, so naturally political junkies across the political spectrum want to know…what’s up with Independents? First, a brief recap of the “Independent vote” over the last decade. In the last five Congressional elections, according to national exit polls, majorities of Independents have voted for Congressional candidates from the […]
While arithmetic may come last on the list of the “Three Rs,” recent survey data suggests that Americans think math should be a priority in our country’s classrooms. According to data from an August 2013 Gallup survey of 2,059 adults, one-third (34{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}) say math was the academic subject that has been the most valuable in […]
Our recent work for the NBC/WSJ Poll has yielded some interesting findings on the topic of health care/the Affordable Care Act. Here are some quick thoughts about what struck me about this data: As it has been for years, attitudes about the new health care law are remarkably stable. And, as it has been for […]
A lot has been happening at POS in the past two weeks: Concerning Syria, Bill McInturff was quoted in two articles about the NBC poll conducted on the issue. Once by CNN’s iReport and once by The Daily Rundown at msnbc.com. Bill was also quoted in aU.S. News & World Report blog post about President Obama’s approval […]
