Two polls we conducted this weekend already shows some signs of life for the Republican party. This is not to minimize the challenges facing the GOP. Those challenges are significant. But perhaps those who wish to bury Republicans now in anticipation of a poor performance in the November 2014 elections are suffering from premature miscalculation. […]
As the government shutdown moves into the rearview mirror (at least for now), the implementation of the Affordable Care Act (aka ObamaCare) now takes front stage. To date, the rollout has been a rough ride, and new data from a national survey of N=1,020 voters conducted Oct 20-22* paints a vivid picture of public opinion. Six-in-ten […]
This slide deck tries to put the government shutdown in perspective, starting with the lack of support for totally eliminating federal funding for the new health care law if it meant shutting down the federal government, and including our thoughts about why the shutdown happened, the initial consequences, and the road ahead. The report ends […]
Recent POS surveys of business owners and voters demonstrate why the closing of public lands was the most visible and emotional public impact of the federal government shutdown. Read the article here.
Even after 30 years, watching TV remains the top daily activity Americans look forward to most in their day. But our recent data also shows how access to the internet and mobile technology is changing our daily lives and in turn impacting the activities we look forward to most in our day. Today, one of […]
“And yes, he is a Republican.” This is how Governor Susana Martinez introduced newly re-elected Albuquerque Mayor Richard Berry on Tuesday night. Not only did Mayor Berry win re-election, he won in astounding fashion, crushing his Democrat opponent by 39 points. Berry earned 68% of the vote in a city Barack Obama carried by 17 […]
In 2011, we took a close look at the consequences of the contentious debt ceiling negotiations. As we approach the debt ceiling again, we thought it would be worth re-examining what we said two years ago on the topic. Please see this PDF document for more information.
They say a picture is worth a thousand words. What about a picture of a thousand words? Researchers at University of Pennsylvania recently studied the Facebook postings of over 75,000 volunteers who agreed to have their postings analyzed in the name of science. The researchers used “word clouds” to demonstrate their results with more dominant […]
Eighty-two percent of cell phone owners now use their phones to take pictures. The mobile survey application harnesses these capabilities to create what is akin to a visual verbatim. Respondents are able to use a picture they take from their phone or tablet to respond to any number of questions, creating a visual response not […]
One of the key features of the mobile application is multi-media testing not available in traditional telephone surveys. We utilized this feature to test an array of bumper stickers to see which stickers Americans would be most likely to put on their car. Other potential uses for this feature: Head to head comparisons of print […]
