Posts by Nicole McCleskey
Hispanic Voters and The Immigration Debate: Right Principles, Wrong Approach

The very word “immigration” puts Hispanic Americans on edge. They know we’re talking about “them,” and they worry. When someone of Spanish-speaking descent as we had in our focus groups hears the word “immigration,” they brace for the worst. As they say … “immigration means brown people. ALL brown people.” If they are white it does not matter who is speaking, Republican or Democrat. One participant in our group said, “I feel like they are talking to me even though I was born here… People think that because you are Spanish you are not supposed to be here.”

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Hispanic Voters: The Ronald Reagan Legacy and Leadership Opportunity

For many Hispanics born early enough to remember, Ronald Reagan provides some of their earliest – and most positive – memories of “Republican.” Our groups asked participants to search the recesses of their memories and for many, the imprint of Ronald Reagan is one of their earliest and strongest memories. Words or phrases they use to describe Reagan include: “family values,” “real connection to people,” “he had cojones,” “he didn’t mess around” and “was respected by the world.” Even those too young to remember have a similar sense from their conversations with family or study of the Reagan era.

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The Hispanic Vote: Challenging Our Assumptions

Republicans are in general agreement about one central premise as we look ahead to future elections—we must do better with Hispanic voters.  That begins with challenging some long held assumptions.

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Hispanic Outreach in 2012

Population shifts and the growth of the numbers of future Hispanic voters will realign American politics.  Several groups and organizations are expanding their “Latino outreach” programs to communicate with Hispanic voters to earn a larger slice of the Hispanic vote for Republican candidates.

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Hispanic Voters: Opportunity for GOP as Obama Falters?

With much speculation about Hispanics and the 2012 election, we thought it worth taking a look.  Anecdotally you hear whispers (some louder than others) about President Obama’s erosion in the Hispanic community,

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Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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