Description:

Real-time focus groups allow us to interact with a small or large group of participants online. These groups are a free-form discussion similar to an instant message discussion with multiple people. Like a traditional in-person focus group, we can ask closed- or open-ended questions, and test virtually any kind of message media.

Logistics:

At a specific day and time, the session is launched. Using any recent browser version, participants simply log in and go. Sessions can be thirty to ninety minutes in duration and include up to 30 participants. The moderator can easily create new questions or new free-form discussions “on-the-fly.” Clients are able to log into a session as observers as they take place.

Applications:

Like traditional in-person groups, internet groups are highly customizable and can be tailored to both constituency and topic area. We generally recommend this kind of research for highly targeted or geographically dispersed audiences.