Mobile Research Series: Immigration Dial Test
Posts by Public Opinion Strategies
Mobile Research Series: Immigration Dial Test

Dial tests are an integral part of our media testing research at Public Opinion Strategies. The dial testing capabilities allow for the tests to be conducted among hundreds or even thousands of respondents with hard quantitative data as opposed to tens of respondents in a qualitative setting. For our survey we conducted a dial test […]

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Mobile Research Series: Heat Map

Heat map displays are a unique feature of the mobile survey application. It allows respondents to view an image on their phone or tablet and select the areas that most catch their attention. Respondents then type in a short verbatim response as to why they selected that area. This feature could be utilized for: Print […]

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Mobile Research Series: Why mobile? Explaining the advantages of research conducted on mobile phones and tablets.

The mobile platform offers an interactive respondent experience not possible over the phone or even through online research. Mobile surveys open a wide array of new question types and techniques for survey researchers to utilize. Our national survey utilized the following question types: Two-tap matrix questions that allow easy user navigation within a series of […]

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Mobile Research Series: Introduction

Public Opinion Strategies, in conjunction with Surveys on the Go — designed by MFour Mobile Research, conducted the first ever national political survey hosted entirely on mobile phones and tablets. Over the course of the next five days, Public Opinion Strategies will be releasing key findings and introducing new techniques used in the mobile research […]

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