Dial tests are an integral part of our media testing research at Public Opinion Strategies. The dial testing capabilities allow for the tests to be conducted among hundreds or even thousands of respondents with hard quantitative data as opposed to tens of respondents in a qualitative setting.read more
Heat map displays are a unique feature of the mobile survey application. It allows respondents to view an image on their phone or tablet and select the areas that most catch their attention.read more
The mobile platform offers an interactive respondent experience not possible over the phone or even through online research.
Mobile surveys open a wide array of new question types and techniques for survey researchers to utilize.read more
Public Opinion Strategies, in conjunction with Surveys on the Go — designed by MFour Mobile Research, conducted the first ever national political survey hosted entirely on mobile phones and tablets.read more
NBC-WSJ September 5-8, 2013 poll (full release) – PDF Formatread more