Public Opinion Strategies conducted a national poll of adults age 18-40 years old.  The poll shows that 45{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of respondents who currently have health insurance report they would no longer purchase health insurance and would instead pay the penalty each year if their premium costs increase 30{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} in 2014.  This data is a powerful reminder of the price sensitivity among younger adults.

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