What Difference At This Point Did It Make? – Day 1

Following the back-to-back Republican and Democratic Conventions, Hillary Clinton may be asking herself “What Difference At This Point Did It Make?” And, while the spate of recent post-convention head-to-head polling has been fairly positive for the Former Secretary of State, a look across several other measures from the latest NBCWSJ poll*, takes some of the luster off a post-convention shine.

Today, we’ll look at the two numbers everyone looks at, the two-way ballot and the candidates’ images.

Hillary Clinton enjoyed a net four point bounce when comparing the pre- and post-convention ballot. But, the movement was isolated to five points among Democratic voters, meaning she and the Democratic convention unified the base, a needed step to the presidency. Trump’s share of the Republican vote didn’t budge which is not a great sign for the campaign. But, his support on the ballot is buffeted a bit by the result among Independents who moved a tick in his direction compared to the pre-convention ballot.

Two-Way Presidential Ballot

2way Pres Ballot

A convention can sometimes provide a positive bump for the presidential candidate’s image rating. For Clinton, there was a net six point bump among all voters, same as Obama in 2008, but with 53{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of voters having a negative image of her, Clinton remains the most unpopular Democratic candidate ever.

Democratic Nominee Feeling Thermometers Among Total Voters

Democratic Nominee Feeling Thermometers Among Total Voters

The convention did work to boost Former Secretary Clinton’s image among Democrats. However, at 74{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} positive and 15{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} negative, she lags behind the previous three Democratic presidential candidates among the Democratic base.

Democratic Nominee Feeling Thermometers Among Democratic Voters

Democratic Nominee Feeling Thermometers Among DEM Voters

*The NBCWSJ poll is conducted by the firms of Public Opinion Strategies and Hart Research Associates. The views expressed in this blog are those of Micah Roberts and not necessarily shared by Hart Research Associates or NBC News and the Wall Street Journal.

Public Opinion Strategies