The Silver-lining Factbook

Following the 2012 election, Democrats have a lot to say about what the exit poll data portends. Much of the demographic data are important for Republicans to reflect upon at length.

We very well may need fundamental changes in how we engage voters in communities and online to turn out voters and we likely need a fresher approach to explaining the principles that we hold. But, in the exit polls voters also show support for Republican fiscal philosophies, and we should not make the mistake of ignoring these areas of agreement:

  1. More than six in ten (63{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}) of voters in the exit polls said taxes should NOT be raised to help cut the deficit.
  2. A majority (51{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}) of voters in the exit polls said government is doing too many things.
  3. More voters felt Romney would better handle the economy (49{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} R – 48{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} O) and the federal deficit (49{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} R – 47{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} O) and that Obamacare should be repealed (49{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}) either in part (24{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}) or completely (25{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222}).

So, while there are tactical changes to be made, on the major fiscal challenges our country faces, our principles of smaller government and fewer taxes ARE majority views. And, in the latest ranking of the public’s policy priorities conducted by the Pew Research Center January 24, 2013, 72{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of Americans say reducing the budget deficit is a top priority for the president and Congress this year. Which is up 19{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} from four years ago – the largest change in the items tested in the four year span since Obama took office in January 2009 (See full rankings below).

 Public_Policy_Priorities_for_2013

 Here’s one way that we have communicated on these points as a party we may want to consider reviving:
“Yes, deficits are a problem. I’ve been saying that for more than a quarter of a century now. But the problem is not the size of the deficit; it’s the size of government’s claim on our economy.”
Ronald Reagan in a radio address to the nation, March 3, 1984

Similar Articles

  • Public Opinion Strategies Congratulates Karen Handel on Winning GA-06
    read more

  • The Democrats’ Pivot
    read more

  • ARE AMERICANS “OVER” PRESIDENT OBAMA?
    read more

  • POS IN THE NEWS – DECEMBER 13, 2013
    read more

  • The Cutting is the Hardest Part
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.