Stop The Presses!?

POS partner Steve Kinney raised a great issue in his recent blog posting with data reinforcing that print media is losing its relevance. Clearly newspapers are facing tough times, and unless they find a way to become more relevant and sell their content online we could see more major publications stopping their presses.

Some recent Rasmussen Reports surveys show that although 53% of Americans say losing our newspaper industry would be a real tragedy for communities across the nation and for our democracy, a significant 31% say it wouldn’t be, and there is little appetite for government intervention. Almost two-thirds (65%) oppose a federal bailout of the newspaper industry like the one given to the financial sector, and 43% say it is better to let newspapers go out of business compared to 37% who would prefer to provide them federal subsidies.

Certainly, readers are not opposed to reading newspapers online – while print newspaper circulation has been on a steady decline for some time (down to just over 50 million daily readers in 1997 compared to 60 million in 1990*), the online newspaper audience has been on a healthy incline, growing from just over 40 million unique visitors per month to 69 million in October 2008.**

Moreover, while some Americans may express a sentimental attachment to paper and ink and don’t want to see it disappear, 61% of adults say they are confident that if many newspapers go out of business, online and other news sources nextiva review will make up the difference and report on information that people want to know about. They also rate reporting from Internet news sources pretty much as reliable (65%) as the reporting from their local newspapers (70%).

Not everyone agrees with that assessment – in fact online journalists themselves worry about a lack of reliability. In a survey of 300 members of the Online News Association, recently conducted by the Pew Research Center, 57% say the Internet is “changing the fundamental values of journalism,”– the biggest changes being a loosening of standards (45%), more outside voices (31%), and an increased emphasis on speed (25%).

The problem for most newspapers is that they have been giving away content for free online, relying almost exclusively on ad revenues. But, they’re rapidly discovering that’s not enough – especially in these hard economic times – and now they have to figure out how to convince readers it has value and should be paid for. Two-thirds of the online journalists interviewed believe advertising will be the most important revenue stream three years from now, compared to one quarter who names some other revenue source.

Sad to say, but three years from now, if ad revenue is the sole source of many newspaper operations, they’re likely getting ready to close the doors and turn out the lights. The newspaper industry needs to face this challenge head-on, right now, and tear itself away from the sentimental paper presses.

*Source: Barclays Capital

**Source: Nielsen Online, MegaPanel Data

Similar Articles

  • Public Education Update
    read more

  • Americans See China And Russia As Adversaries Posing Two Different Threats
    read more

  • A New Look At Ideology
    read more

  • Is social media your friend or a frenemy?
    read more

  • Trump’s numbers tied for his peak high as impeachment talk looms
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By :