Special Mother’s Day Survey of Walmart Moms

On this 100th anniversary of Mother’s Day, Public Opinion Strategies is proud to present the findings from the latest chapter of our Walmart Moms Research series.

Together with Margie Omero from Purple Strategies, we teamed up with Parade Magazine to conduct a special Mother’s Day survey of Walmart Moms – a unique and critical group of women who have proven to be a decisive “swing” voting bloc in electoral politics.  However, instead of searching for clues about their political attitudes, we wanted to hear moms talk more personally about themselves – about their hopes, dreams, challenges, and regrets.

As we found, today’s moms have a lot on their plate.  With most moms bearing the brunt of the household (68%) and parenting (56%) duties, their time stretched thin.  When asked to characterize the role they play in their family, most moms consider themselves either the CEO (26%) or “family coach” (19%).

Not only do these moms face the pressure of busy schedules, but they also feel the financial burdens of a lingering economy.  Overall over half of moms say they are “living on the financial edge” (17%) or “making it, but worried about what the next day may bring” (41%). They say “not having enough money to make sure their kids have what they need” (35%) is their top source of stress, and if they had the choice to do it over again, most moms say they should have “learned more about money management at an earlier age” (71%).

However, Walmart Moms are resilient – despite facing challenging circumstances, they remain positive and confident.  A strong majority of moms (65%) believe they will achieve the American Dream, and most feel they are either as good (40%) or better (38%) of a mom than their own mothers.

At the end of the day, these women persevere because they are moms.  Their foremost priority, worry, and joy are their kids.

Details from our research, including several touching interviews can be seen in this weekend’s copy of Parade Magazine or on the Parade Magazine website.

Similar Articles

  • Public Release of Research: Strengthening HCAHPS Patient Experience Surveying
    read more

  • POS National Poll Release #3 – Socialist Trends
    read more

  • POS National Poll Release #2 – Israel
    read more

  • POS National Poll Release #1 – Trump Approval/Generic Ballot
    read more

  • Farm to Fork Initiative Survey Release
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com