Our use of telephone polling runs the gamut of research: nightly tracking surveys, monthly national omnibus surveys, single issue surveys, benchmarks, brushfire surveys, and business-to-business interviewing. We have the capabilities to conduct telephone surveys among respondents via their landline telephone or their cell phone.
Traditional telephone surveys enable researchers to reach a large and representative sample in a short time period, typically two to five days. They can be used to connect with a broad sample such as adults or registered voters, or narrower audiences such as moms of children age 18 or younger, small business owners, hunters, and business decision makers.
Survey research is best used for obtaining a representative sample or broad audience when message confidentiality is a premium. Our surveys generally include at least 40% cell phone only users, and can be used in conjunction with a “blended methodology” including online or mobile research.