Mobile Surveys


Completing research through respondents’ smartphones is an emerging methodology.  Researchers are able to target by both constituency using preset “panels” and by geography using GPS locators.  Mobile survey research does not yet comprise an entirely representative sample of the U.S. population (significantly younger); however, researchers can “blend” this methodology with other research techniques.  There are some limitations in terms of length of questions and interviews when conducting surveys on mobile phones.

Like an online study, it is possible to test images, videos and other stimuli in a mobile study.

Geo-based mobile research utilizes a respondent panel that is integrated with a geo-locator.  Through this technology, respondents can be contacted as they enter a specified area, such as a store or event.  For example, this kind of research has been used by national retail chains to track customer experiences, feelings, and observations at thousands of locations across the country in real-time to improve customer experiences, advertising, and in-store displays.


Mobile panelists are invited to participate in the study through a “push” notification to their smartphone.  Surveys can often be fielded within several hours; however, some targeted audiences may need several days or even a week to complete.


Mobile research offers convenience (respondents can start and pause or chose when to take a survey), interaction (through cameras and web-access), the ability to reach specific audiences (moms, swing voters, customers of a specific store, event attendees) and speed (you can reach respondents anywhere, anytime).


Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

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Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

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Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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