Our use of telephone polling runs the gamut of research: nightly tracking surveys, monthly national omnibus surveys, single issue surveys, benchmarks, brushfire surveys, and business-to-business interviewing. We have the capabilities to conduct telephone surveys among respondents via their landline telephone or their cell phone. Our national surveys generally include at least 65% or more in cell phone users.




Traditional telephone surveys enable researchers to reach a large and representative sample in a short time period, typically three to five days. Quotas are used to control for age, gender, region, and ethnicity across the sample as a whole to allow for only minimal weighting. They can be used to connect with a broad sample such as adults or registered voters, or narrower audiences such as moms of children age 18 or younger, small business owners, hunters, and business decision makers.




Survey research is best used for obtaining a representative sample or broad audience when message confidentiality is a premium.

Public Opinion Strategies