Description:

Our use of telephone polling runs the gamut of research: nightly tracking surveys, monthly national omnibus surveys, single issue surveys, benchmarks, brushfire surveys, and business-to-business interviewing. We have the capabilities to conduct telephone surveys among respondents via their landline telephone or their cell phone. Our national surveys generally include at least 65% or more in cell phone users.

Logistics:

Traditional telephone surveys enable researchers to reach a large and representative sample in a short time period, typically three to five days. Quotas are used to control for age, gender, region, and ethnicity across the sample as a whole to allow for only minimal weighting. They can be used to connect with a broad sample such as adults or registered voters, or narrower audiences such as moms of children age 18 or younger, small business owners, hunters, and business decision makers.

Applications:

Survey research is best used for obtaining a representative sample or broad audience when message confidentiality is a premium.