Description:

Roughly once a month, Public Opinion Strategies conducts a national survey of 800 registered voters called a national omnibus. These surveys have multiple clients and cover many different topic areas. Our omnibus product allows a client to obtain national data on key questions for less money than conducting their own individual national standalone survey. Most clients ask anywhere from one to twenty questions. Screener and standard demographic questions are included in the cost.

Logistics:

Omnibus surveys are generally in the field for four to five days. This is NOT a panel survey in which we re-contact the same respondents. Our omnibus surveys use Registration Based Sampling (RBS) methodology, which gives us the confidence that our samples are representative of the national registered voter population. This methodology also allows POS to use the “treasure trove” of data found on voter files, including a voter’s actual vote history and modeling scores developed by our voter file vendors.  Quotas are used to control for age, gender, region, and ethnicity across the sample as a whole to allow for only minimal weighting. The omnibus includes 50-60% of interviews conducted via cell phones.

Applications:

Omnibus surveys are best used when a client has a narrow set of questions, flexible timing, and a need for a national representative quantitative sample.