February 7, 2011


Alexandria, VA – Public Opinion Strategies is pleased to announce the promotion of Senior Vice President James Burton to join the firm’s partnership.   Since joining Public Opinion Strategies in 2002, Burton has worked on nearly 1000 research projects.

Prior to joining the partnership, James Burton served as Senior Vice President with POS for the last three years and has worked in survey research for the last decade, directing research efforts for hundreds of political and public affairs campaigns throughout the country and internationally. Jim’s public affairs research experience includes work on deregulation, telecommunications, tax reform, tort reform, health care, zoning and land use issues, and bottled water. Jim has also led international projects in Afghanistan, Cambodia, Iraq, and the Philippines.

Some of the organizations he has worked with include: the Dallas Cowboys, BNSF Railway, Pepsi, Blue Cross Blue Shield of Florida, the Catholic Health Association, Verizon, Tyson Foods, Station Casinos, and the Peoria library system.

“Jim has made a significant contribution to the Firm and our clients, and it is a privilege to announce his elevation to partnership,” said Bill McInturff, managing partner and a founding member of Public Opinion Strategies.

“He has developed terrific survey research skills and a deep commitment to his clients and the issues he works on.  His promotion is just one more step in continuing to expand our partnership and practice, and in providing our clients with the best pollsters in the business,” said McInturff.

In 2010 Burton was recognized for his polling and analysis by Aristotle, a political technology serving candidates and political parties worldwide, who named him one of their Republican Campaign Dream Team members.

Public Opinion Strategies has established itself as a specialist in message development in the arena of public affairs campaigns and for some of the most complex public policy battles of the last decade.  In the last six election cycles, Public Opinion Strategies helped elect over 75 new members of the U.S. House, more than any other polling firm, Democrat or Republican.

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Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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