PUBLIC OPINION STRATEGIES CELEBRATES 20 YEARS OF HELPING WIN POLITICAL/PUBLIC AFFAIRS CAMPAIGNS

May 3, 2011
For Immediate Release

PUBLIC OPINION STRATEGIES CELEBRATES 20 YEARS
OF HELPING WIN POLITICAL/PUBLIC AFFAIRS CAMPAIGNS

Public Opinion Strategies was founded 20 years ago this week in 1991 by Neil Newhouse, Bill McInturff, and Glen Bolger. Since its founding, the firm has grown into the largest political and public affairs polling firm in the country. In 20 years, the firm has completed over six million interviews for nearly 15,000 projects.

The company now has twelve partners. The initial client list had one Governor and twelve members of Congress. Now, the firm’s client list boasts 19 U.S. Senators, six Governors, and 72 members of Congress. Public Opinion Strategies is committed to polling at the state and local level, having polled for legislative races and local campaigns in nearly every state.

Since its founding, the company has polled for numerous Fortune 500 companies, hundreds of corporations, trade associations large and small, non-profit organizations, and some of the most significant public affairs campaigns that have impacted policies both nationally and in states. The firm partners with Democratic counterparts to do the NBC-Wall Street Journal poll, the NPR poll, and the CNBC poll.

“We feel fortunate to have stayed together and grown as a partnership over these last 20 years,” said founding partner Neil Newhouse. “The last 20 years of politics has been exciting and tumultuous, with the House turning over three times, the Senate trading hands four times, and some of the most eventful Presidential campaigns in American political history.”

“Our goal has been to provide our campaigns and public affairs clients with accurate and cutting edge survey research to provide the strategic roadmap to victory,” said Bill McInturff, managing partner. “Going forward, one of our key goals will be to meet the industry-wide challenge of sampling cell phone users for political and public affairs campaigns. We are already doing a significant amount of cell phone interviewing, and Public Opinion Strategies will remain at the forefront of cutting edge research.”

“The entire firm celebrated in the usual Public Opinion Strategies’ style – reading verbatims and analyzing crosstabs,” noted Glen Bolger.

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Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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