May 3, 2011
For Immediate Release

PUBLIC OPINION STRATEGIES CELEBRATES 20 YEARS
OF HELPING WIN POLITICAL/PUBLIC AFFAIRS CAMPAIGNS

Public Opinion Strategies was founded 20 years ago this week in 1991 by Neil Newhouse, Bill McInturff, and Glen Bolger. Since its founding, the firm has grown into the largest political and public affairs polling firm in the country. In 20 years, the firm has completed over six million interviews for nearly 15,000 projects.

The company now has twelve partners. The initial client list had one Governor and twelve members of Congress. Now, the firm’s client list boasts 19 U.S. Senators, six Governors, and 72 members of Congress. Public Opinion Strategies is committed to polling at the state and local level, having polled for legislative races and local campaigns in nearly every state.

Since its founding, the company has polled for numerous Fortune 500 companies, hundreds of corporations, trade associations large and small, non-profit organizations, and some of the most significant public affairs campaigns that have impacted policies both nationally and in states. The firm partners with Democratic counterparts to do the NBC-Wall Street Journal poll, the NPR poll, and the CNBC poll.

“We feel fortunate to have stayed together and grown as a partnership over these last 20 years,” said founding partner Neil Newhouse. “The last 20 years of politics has been exciting and tumultuous, with the House turning over three times, the Senate trading hands four times, and some of the most eventful Presidential campaigns in American political history.”

“Our goal has been to provide our campaigns and public affairs clients with accurate and cutting edge survey research to provide the strategic roadmap to victory,” said Bill McInturff, managing partner. “Going forward, one of our key goals will be to meet the industry-wide challenge of sampling cell phone users for political and public affairs campaigns. We are already doing a significant amount of cell phone interviewing, and Public Opinion Strategies will remain at the forefront of cutting edge research.”

“The entire firm celebrated in the usual Public Opinion Strategies’ style – reading verbatims and analyzing crosstabs,” noted Glen Bolger.

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