Print Media Losing Its Relevance?

Four major newspaper publishers have filed for bankruptcy since December of last year. The Rocky Mountain News in Denver has now entirely ceased to exist. With the Seattle Post-Intelligencer having produced its final print edition after 150 years of publishing and now going entirely on-line and its publisher, Hearst Corporation, considering doing the same soon with its San Francisco Chronicle, the print media appears to be facing an deadly epidemic. Are people just reading the on-line edition of the paper instead of bothering with a hard copy?

Recent research suggests that a high tech shift to the internet is only part of the issue. Overall newspaper readership in the country has declined despite a fairly dramatic corresponding growth in the on-line newspaper industry. Fourteen percent (14%) of Americans said they read an on-line newspaper yesterday according to the Pew Research Center’s 2008 news media consumption survey. This number is up from the nine percent (9%) who said they had done so two years earlier. Despite this fact, the survey findings still showed that only thirty-nine percent (39%) of Americans said they read any newspaper yesterday (whether print or on-line), down from a forty-three percent (43%) figure two years ago.

Americans are simply not following the news as closely as they used to, and this trend is not only the product of a new generation gradually replacing an older generation. The Pew Research shows that there has been a dropoff in newspaper readership even among the Silent and Greatest Generation voters (those born before 1946) and among the Baby Boomers (those born 1946 and 1964). Silent and Greatest Generation voters have dropped from sixty-five percent (65%) to fifty-three percent (53%) regular newspaper readers over the last decade, and baby boomers dropped from forty-seven percent (47%) to forty-two percent (42%) in just the last two years.

In our world, where much energy is poured into winning public affairs or political campaigns, this drop off in the print media is just part of a much bigger picture, a picture that shows all off-line media on the decline. Another Pew Research Poll, conducted November 6th through 9th of last year, asked 1500 actual election day voters where they got most of their news about the presidential election campaign. This same question, asked after the 1992 Presidential Election, elicited a response from eighty-two percent (82%) of Americans that they received most of their news from television. Not a single respondent cited the internet on that survey. In November of 2008, television was still the dominant news source for political coverage, but only sixty-eight percent (68%) of Americans now offered this response. On the other hand, the internet was cited by an amazing thirty-six percent (36%) of Americans. For the first time, more Americans cited the internet than cited newspapers (33%).

If print media is on life support and broadcast media is also clearly in decline, successful candidates and consultants must come to grips with everything the internet has to offer or risk their own loss of relevance.

Similar Articles

  • Public Education Update
    read more

  • Americans See China And Russia As Adversaries Posing Two Different Threats
    read more

  • A New Look At Ideology
    read more

  • Is social media your friend or a frenemy?
    read more

  • Trump’s numbers tied for his peak high as impeachment talk looms
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By :