National Journal Online quotes Bill McInturff about polling for primary elections in an article about the Republican primary for the Virginia Governor’s race.

Polling in primary elections may be perilous, but it doesn’t have to be impossible. The campaign pollsters who conduct these surveys and live to tell about it constantly remind their clients of their limitations. “In primary elections,” Republican pollster Bill McInturff wrote in an e-mail, “I tell my clients (repeatedly) how difficult it is to know if you have captured all the moving pieces that can impact the result.” He puts greatest emphasis on watching trends in surveys that have been conducted “in a rigorous and consistent way…. The most important thing to look at is whether the lines are going up (good) or down (bad).”

PRNewswire released an article about the recent POS survey for Campaign for Tobacco-Free Kids in Maine.

The Biloxi-Gulfport Sun Herald released a similar article from PRNewswire about a Campaign for Tobacco-Free Kids poll in Mississippi.

Public Opinion Strategies