Patrick Lanne is quoted in an article in the Daily Gazette about the 20th Congressional District race in New York:

“It’s not the district that Jerry Solomon had,” said Patrick Lanne of Wilton, a pollster for the Tedisco campaign.

[…]

So what are voters looking for in a candidate?

Often they vote based on personality rather than party, Lanne said.

[…]

Tedisco has an advantage if it’s a race about personality, Lanne said. “People know Jim. They have a sense of the person he is.”

Public Opinion Strategies