Micah Roberts joined Public Opinion Strategies as a Project Director in 2007, was promoted to Vice President in 2013 and then to Partner in 2016.
The major focus of Micah’s work at Public Opinion Strategies has been in message development and advertisement testing for national, state and local public affairs and public policy campaigns. Micah’s work spans topics and sectors including education, financial services, energy, telecommunications, and technology.
One of Micah’s favorite parts of his work is getting the opportunity to talk and listen to voters across America. As a RIVA-trained focus group moderator, he’s had the pleasure of conducting hundreds of these discussions for his clients.
Micah is proud to have helped seventeen successful ballot initiative campaigns in five states develop and hone their winning messaging, advertising, and voter targeting strategies. And, he has learned quite a bit more from the three campaigns he worked on that lost.
In addition, for over a decade Micah has been part of the bi-partisan NBC News polling team, working alongside Partner Bill McInturff, and since 2013 he has been the Republican half of the bi-partisan team that conducts quarterly polling on economic trends for CNBC.
Since 2015 Micah has lived in worked in Jacksonville, Florida with his wife and two young sons. He has the honor to serve as a deacon in his church and on the Board of Directors of Hart Felt Ministries.