October 2011 National Survey of Walmart Moms

In 2008, Public Opinion Strategies identified Walmart Moms (defined as women with children age 18 or younger at home and who shopped at Walmart at least once in the past month) as a key “swing voter” sub-group. We continued tracking this important voter bloc during the 2010 election and we have started to take a close look at this group again as the 2012 elections heat up.

On October 5th, 2011, we conducted three focus groups of Walmart Moms in Florida, Iowa, and New Hampshire (Focus Groups Among Walmart Moms).

Following the focus groups we conducted a national survey among N=800 registered voters and N=600 Walmart Moms, October 20-24, 2011.  Please read our key findings memo here (memo in PDF format) and view our presentation here (presentaion in PDF format).  The full interview schedule is available here (interview schedule in PDF format).

Check out the media coverage below.

‘Wal-Mart moms’ disappointed with Obama but still have hope for him
November 2, 2011
By Matt Viser, Globe Staff

Moms who supported Obama in ’08 unsure about 2012
November 2, 2011

Walmart Moms Could Swing 2012 Elections
US News & World Report
November 2, 2011
By Jessica Rettig

Election 2012 challenge: How to win over ‘frustrated’ Walmart moms (video)
The Christian Science Monitor
November 2, 2011
By Linda Feldmann

Pollsters: Obama Needs to Win Back ‘Walmart Moms’
National Journal
November 2, 2011
By Steven Shepard

Pollsters Posit the Latest Motherly Demographic: Walmart Moms
Roll Call
November 2, 2011
By Abby Livingston

From the Wall Street Journal
By Neil King Jr.
November 2, 2011

YouTube Links:

How should candidates woo “Wal-Mart moms”? Speak to policy’s practical implications
GOP pollster Newhouse: America amid “longest period of sustained pessimism” makes Obama reelect a steep climb
Enthusiasm gap? Dem pollster Omero sees lack of GOP zeal; GOP pollster Newhouse says Obama will fire up Republican voters
Who do Wal-Mart moms blame for the down economy? Themselves (then Bush, Obama)
GOP pollster Newhouse: “Wave elections work one direction”

Similar Articles

  • Impeachment Fever Has Hit House Democrats
    read more

  • Public Opinion Strategies Congratulates Karen Handel on Winning GA-06
    read more

  • The Democrats’ Pivot
    read more

    read more

    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com