October 2011 focus groups among Walmart Moms

In 2008, Public Opinion Strategies identified Walmart Moms as a key “swing voter” sub-group. We continued tracking this important voter bloc during the 2010 election and we have started tracking this group again as the 2012 elections heat up.

On October 5th, 2011, we conducted three focus groups of Walmart Moms (defined as women with children age 18 or younger at home and who shopped at Walmart at least once in the past month).  The groups were conducted in Orlando, FL; Manchester, NH and Des Moines, IA on October 5, 2011.

Read our memo on the groups here and check out the media coverage below.

Pollsters Focus On Walmart Moms For 2012
WKMG Orlando
October 10, 2011

Obama’s visit to Orlando on Tuesday comes amid sour voter mood
Orlando Sentinel
By Mark K. Matthews and Scott Powers, Staff Writers
October 10, 2011

This Week
ABC News
October 9, 2011

2012 could swing on the ‘Walmart Moms’
St. Petersburg Times
By Adam C. Smith
October 9, 2011

How Are “Wal-Mart” Moms” Reacting?
The Note
ABC News
By Amy Walter
October 7, 2011

MSNBC Live
MSNBC
Margie Omero and Neil Newhouse
October 7, 2011

There’s little soft in U.S. now
Gannett
By Chuck Raasch
Friday, October 7, 2011

Walmart Moms: Not giving up on Obama yet
Reuters
By John Whitesides
Thursday, October 6, 2011

“Walmart Moms” & the national “funk”
Radio Iowa
By Kay Henderson
October 6, 2011

‘They Won’t Care Till They’re Affected’
In Iowa and Florida, ‘Wal-Mart moms’ take a dim view of Washington.
Wall Street Journal
By Peggy Noonan
October 6, 2011

First Thoughts: Christmas in Des Moines?
MSNBC
By Mark Murray
Thursday, October 6, 2011

‘Walmart mothers’ could be key voting demographic
GlobeGazette.com
By Mike Wiser
Wednesday, October 5, 2011

Obama’s visit to Orlando on Tuesday comes amid sour voter mood
Orlando Sentinel
By Mark K. Matthews and Scott Powers, Staff Writers
October 10, 2011

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