Jim Hobart and Micah Roberts Promoted at Public Opinion Strategies

FOR IMMEDIATE RELEASE
February 4, 2013  

JIM HOBART AND MICAH ROBERTS PROMOTED AT
PUBLIC OPINION STRATEGIES

 Alexandria, VA – Public Opinion Strategies announced the promotions today of Jim Hobart and Micah Roberts to Vice President.

Jim Hobart is a research veteran who has overseen nearly seven hundred research projects in forty-one states.  Last year, he directed the research for two new Republican members of Congress, as well as for the Republican Governor’s Association Independent Expenditure campaign in North Carolina; the only gubernatorial campaign in the country to change partisan control.   In 2010, Jim served as project director on numerous winning campaigns including an open seat gubernatorial campaign and for three Republican Congressional candidates who knocked off incumbent Democrats.

In addition to his work on political campaigns, Jim has a significant amount of corporate and public affairs polling experience.  He has directed the research on projects for numerous Fortune 100 clients including Bank of America, Wal-Mart, and Verizon.

Glen Bolger, a founding partner of Public Opinion Strategies, said, “We welcome Jim as a key member of our executive research team.  This promotion is a testament to Jim’s skills as a strategist and researcher.  We know he will have a significant impact on the firm’s continued growth.”

Prior to joining Public Opinion Strategies, Jim worked as a voter outreach director for a congressional campaign in Georgia and as a freelance writer for Sports Illustrated on Campus.  Jim and his wife Megan live in Washington, D.C.

Micah Roberts has worked in research for ten years.  At Public Opinion Strategies his primary focus has been directing research for the The Wall Street Journal/NBC News poll as well as polling on economic trends for CNBC.

Over the past five years at Public Opinion Strategies Micah, has conducted research for national policy initiatives on behalf of the firm’s Fortune 500 clientele and the industry associations who represent them in Washington, DC. These clients include the National Association of REALTORS®, The American Beverage Association, the International Franchise Association, America’s Natural Gas Alliance, and the American Bankers Association, among others.

In addition to his public affairs work Micah has experience conducting political research, including two successful ballot initiatives striking down beverage taxes.  He has also conducted extensive research in dozens of congressional and senatorial campaigns across the country.

Bill McInturff, the managing partner at Public Opinion Strategies, said, “We are excited about the contributions Micah has made to our firm and know he will continue to be a research leader in our office.  His research talent is well known in the firm.  We know he will continue to be an asset to us and for our clients.”

While at the firm Micah has managed more than one hundred national research projects.  Micah is a RIVA-trained focus group moderator and has conducted dozens of qualitative studies testing television programs, talent, and commercials (including some that have aired during the Super Bowl), and messaging on a wide range of issues.

Prior to joining Public Opinion Strategies, Micah built and analyzed online job analysis surveys for a psychometric firm in Florida.  Micah lives in Alexandria, Virginia with his wife and two sons.

Public Opinion Strategies is a national political and public affairs research firm.  Described by The New York Times as “the leading Republican polling company” in the country, Public Opinion Strategies’ political clients include 15 U.S. Senators, over 75 members of Congress, six Governors, and numerous State Legislators and local elected officials across the country.

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Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.