ICYMI: How Mick Jagger and Keith Richards saw the writing on the wall of social media

“2000 Man” was penned by Mick Jagger and Keith Richards and covered by the glam-band KISS. The ‘67 album “Their Satanic Majesties Request” was one that even the most die-hard Stones fan can probably live without, being one of their lamer efforts.

But, these two guys were way ahead of their time:

“Well, my name is a number
A piece of plastic film
And I’m growin’ funny flowers
In my little window sill

Don’t you know I’m a 2000 man
And my kids, they just don’t understand me at all

Well my wife still respects me
Even though I really misuse her
I am having an affair with the random computer.”

America and the world are having more than just a little affair with social media. Check out this incredible graphic:


To put this remarkable growth and use of social media in perspective, Facebook and Twitter were both born less than ten years ago – in 2004 and 2006, respectively. Today there are over a billion Facebook users and more than 200 million active monthly Twitter users. More than 163 BILLION tweets have been sent since Day One.

To put this in perspective, by the end of the 19th century – and more than 20 years after its invention — only 1.4 million Americans had telephones – less than two percent of the population at the time.

Bell’s great invention: 20 years and only two percent market share. That’s nothing compared to Jagger and Richard’s love affair: a billion Facebook users communicating in ways that didn’t even exist ten years ago. Think about it: is there ANY other part of our lives where the same thing can be said?

Thirsty for more? How about this: when Prince William and Duchess Kate exchanged vows in April 2011, 5.6 million social media comments (we’re talking Facebook posts, tweets, you name it) were logged marking the event. Twelve point two million social media comments went out during the second presidential debate, and the 2013 Super Bowl drove a whopping 30.6 million social media comments – nearly six times the buzz sent out during the royal nuptials.

Here’s another fun statistic to wrap your brain around. If you haven’t quite grasped the incorruptible hold our cell phones and tablets have on all of us – 67% of all social media engagement in 2011 was done from a mobile device. Pretty significant, right? In 2012, it was 88%, or 31% growth over the previous year. Who knows what that number will be by the end of this year.

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Public Opinion Strategies