Associations and Issue Groups

Public Opinion Strategies has established itself as a specialist in “combat message development” — the science of creating effective messages in which the opposing side is aggressively engaged. We do more than simply monitor public opinion; we develop messages that defend our client’s interests while impacting complex public policy issues.

Our political background enables us to measure the differences between stated attitudes and likely behavior. Most non-political pollsters simply focus on people’s reactions to simple questions, measuring what people “want” to do, rather than what they will really do upon learning the trade-offs and costs involved in the issue. Our years of political campaign experience also mean we are used to working under tight deadlines and significant pressure and can complete projects within the deadlines required.

We’ve been involved in some of the most complex public policy battles of the decade, working with industry coalitions, governments entities and private companies on these and other issues:

  • Health care
  • Tort reform
  • Medicare
  • Social Security reform
  • Education reform/School choice
  • Safety Issues
  • Privacy Issues
  • Smart Growth/Land use
  • Deregulation
  • Economic development

This issue-related work has also extended to corporate image, community relations, and crisis management research for local companies, Fortune 500 corporations and industry associations throughout the country. Moreover, we are used to seeking out and interviewing hard-to-contact audiences, be they Silicon valley executives, medical professionals, association members, or frequent flyers. Some of the industries and organizations we have assisted include:

  • Airlines
  • Energy
  • Financial
  • Gaming
  • Health Care
  • High Tech
  • Hospitality
  • Insurance
  • Natural Resources
  • Real Estate & Development
  • Retailers
  • Sports/Stadiums
  • Telecommunications
  • Tourism
  • Transportation
  • Utilities

Our Initiative Experience Includes:

  • A string of successful measures to fund open space in the West
  • Initiatives to fund schools and reform education around the country
  • Successful measures to fund stadiums or ballparks
  • Gaming initiatives
  • Growth and development issues
  • Transportation funding measures
  • Issue-related questions

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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