Public Opinion Strategies has established itself as a specialist in “combat message development” — the science of creating effective messages in which the opposing side is aggressively engaged. We do more than simply monitor public opinion; we develop messages that defend our client’s interests while impacting complex public policy issues.
Our political background enables us to measure the differences between stated attitudes and likely behavior. Most non-political pollsters simply focus on people’s reactions to simple questions, measuring what people “want” to do, rather than what they will really do upon learning the trade-offs and costs involved in the issue. Our years of political campaign experience also mean we are used to working under tight deadlines and significant pressure and can complete projects within the deadlines required.
We’ve been involved in some of the most complex public policy battles of the decade, working with industry coalitions, government entities and private companies on these and other issues:
This issue-related work has also extended to corporate image, community relations, and crisis management research for local companies, Fortune 500 corporations and industry associations throughout the country. Moreover, we are used to seeking out and interviewing hard-to-contact audiences, be they Silicon Valley executives, medical professionals, association members, or frequent flyers. Some of the industries and organizations we have assisted include: