Walmart Moms Focus Group Video & Memo
Research Series

As part of our continuing series of focus groups among Walmart Moms, Neil Newhouse of Public Opinion Strategies and Margie Omero of Penn Schoen Berland conducted two focus groups on Tuesday, August 9, 2016. We have tracked these Walmart Moms – defined as voters with children under 18 in their household and who shopped at […]

On behalf of Walmart, Public Opinion Strategies and Purple Strategies conducted two focus groups of Walmart Moms. (Walmart Moms are defined as voters with children age 18 or younger at home and who shopped at Walmart at least once in the past month.) One group was conducted among GOP primary voters in Manchester, NH with […]

As online surveys become more prevalent, researchers face many challenges associated with this shift to increased web-based interviewing. We are often asked by clients how, if at all, data collected online differs from a more traditional telephone survey. Last month, Pew Research Center released the results of an experiment comparing data from two replicate national […]

With new data illustrating the increased amount of cell phone usage that I discussed last month, it is important to look at how voters use their smartphones to access campaign information. (Fully 90{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of American adults have a cell phone, and nearly two-thirds – 64{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} – of all American adults with a cell phone have […]

In December, the CDC released its most recent report on cell phone usage in the US.  The report showed that 44{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of American households are currently cell phone-only, meaning that there is not a landline phone in the household.  This is a three-point increase over just six months ago, when cell phone-only households made up […]

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