How the 2016 Presidential Race Defies all the Rules and Remains Competitive

The latest NBCWSJ survey shows that 73{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of voters believe the country is headed off on the wrong track. With the last three surveys showing wrong track over the 70{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} mark, one can begin to lose perspective of just how negative the public mood really is today. We are now at a point where Right […]

The number of voters volunteering they would not cast a ballot for either Donald Trump or Hillary Clinton has nearly doubled from 6{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} in January of this year to 11{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} in the June survey. As perspective, the race in 2012 between Mitt Romney and Barack Obama steadily held around 3{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of those volunteering they would […]

There is a reason there’s an old age “A Picture is Worth a Thousand Words.” We don’t need to write very much because Americans have told us a very clear story. In the latest NBC/WSJ Survey, we asked registered voters, “And suppose for a moment that Hillary Clinton is elected President in November, what word […]

Over the last two Presidential election cycles, there were numerous articles and analyses whether or not Barack Obama’s polling results would be impacted by the so-called Bradley Effect, that is, white respondents being more likely to report voting for a non-white candidate when being interviewed for a poll. This social desirability bias led some political […]

Public Opinion Strategies