Two Unique…and Unpopular…Presidential Candidates
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Hillary Clinton and Donald Trump have been in the public eye for most of their adult lives. In that time, the American people have formed pretty definitive opinions about each – with the consensus turning toward the negative. According to the NBC/WSJ Survey, both presumptive nominees head into the general election contest with the highest […]

This article was written by Aaron Zitner and ran in The Wall Street Journal April 29, 2016. GOP Turnout, Already Strong, Is Getting Stronger Republican turnout this primary season is up 64{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} over 2012 levels, new data show, with participation accelerating in recent months as voters in big states got a rare shot to play a meaningful role. The […]

Since the start of the presidential primary season on February 1st, we have been tracking voter turnout and primary exit poll/caucus entrance poll data released by The New York Times and CNN. In tracking turnout, we have observed a massive shift from 2008’s greater numbers of Democratic voters to this year’s surge of Republican voters. […]

In a different blog post, we highlighted the surge in turnout among Republicans in Iowa and New Hampshire. There are a lot of ways in polling to measure intensity, but the one unmistakable way of understanding voter motivation is an actual increase in turnout! Let’s make this easy for our Democratic friends to understand: Imagine […]

There are just some basic things that have really struck me that do not seem to be getting a lot of attention.   The tables below talk about turnout and have an observation about 18 to 29 year old voters. Wow: The turn-out story so far in IA and NH, is a major developing story. The […]

Public Opinion Strategies