A Ms. Bradley Effect in 2016 Presidential Polling?
Analysis

Over the last two Presidential election cycles, there were numerous articles and analyses whether or not Barack Obama’s polling results would be impacted by the so-called Bradley Effect, that is, white respondents being more likely to report voting for a non-white candidate when being interviewed for a poll. This social desirability bias led some political […]

Three ways millennial runners break the generation’s stereotype Today, 42 million Americans are considered either a runner or jogger, and about 43% of them are millennials (born between 1980-2000.)[i] While, nationally, the generation only makes up about 25% of the population, millennials have an oversized impact on the running community.[ii] For a generation considered to […]

In a different blog post, we highlighted the surge in turnout among Republicans in Iowa and New Hampshire. There are a lot of ways in polling to measure intensity, but the one unmistakable way of understanding voter motivation is an actual increase in turnout! Let’s make this easy for our Democratic friends to understand: Imagine […]

This week, the well-respected pollsters at Quinnipiac University released the results from a national survey of 672 Republicans they conducted November 23-30, 2015.  This poll found Donald Trump leading the GOP race with 27% of the vote, followed by Marco Rubio (17%), Ted Cruz (16%), Ben Carson (16%), Jeb Bush (5%), and several other candidates […]

Public Opinion Strategies