Background: For more than two decades, Public Opinion Strategies has been the most trusted polling firm for republican candidates across the country and at all levels of the ballot. While we have represented dozens of Governors, Senators and members of the House of Representatives, we also pride ourselves on working with talented candidates for local and state offices as well as statewide ballot question contests. In each instance, polling is a critical element of campaign strategy that can influence fundraising, grassroots organizing, messaging, advertising and voter turnout.

Our Work: Public Opinion Strategies offers a range of solutions tailored to the needs of the client and the unique characteristics of the jurisdiction in which they are running. We poll in urban, suburban and rural locations, each with their own distinct demographics and hot button issues. In each case, our stratified sampling method closely mirrors the expected voter turnout in that jurisdiction – for both primary and general elections – so the client gains a clear assessment of voter sentiment. Gauging a candidate’s strength is only a small part of the solutions our firm offers. We also survey broader social and economic issues to determine voter priorities and implement “informed ballot” surveys, in which respondents learn key facts in a race before being asked their voting preferences to determine how key messages influence voters.

Results: According to the trade publication Campaigns and Elections, Public Opinion Strategies has the best win-loss record of any polling firm either side of the aisle. Our partners have been named “Pollsters of the Year” numerous times by the American Association of Political Consultants. Glen Bolger and Neil Newhouse have both won this award three times — the only two three-time winners of this award.  Lastly, we do not simply leave clients with stacks of polling data; we help clients decipher that data so their team gains actionable insights that help them define their path to victory.

Similar Case Studies

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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