Who’s watching? A look at the demographics of cable news channel watchers
Posts by Dave Wilson
Who’s watching? A look at the demographics of cable news channel watchers

Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide.  Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove.  However, there are some parallels in some key demographics of the audiences […]

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In NBC/WSJ Data, President Trump Has Solid Standing in Key Trump Counties

Starting in 2017, the NBC/WSJ poll has tracked two types of key Trump Counties in competitive states: Trump Surge and Trump Flip. The Trump Surge counties are those where Trump outperformed Mitt Romney’s 2012 net vote percentage by 20% or more. And, the Trump Flip counties are the counties that flipped from voting for Barack […]

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American Optimism Driven by Trump Republicans

The belief that the United States of America will be the world’s leading nation in 20 years is at its highest point in a decade.  The latest NBC/WSJ poll, conducted January 13-17, 2018, shows that 47{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} of American adults say the U.S. will be the world’s leading nation in 20 years, compared to 26{09f965da52dc6ab4c1643a77bd40d1f729d807040cd8db540234bb981a782222} who […]

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Key Trends from the NBC-WSJ Social Trends Poll

NBC News and The Wall Street Journal did a special N=1,200 social trends poll in August 2017. This report from Bill McInturff, Micah Roberts, Dave Wilson, and Tori Miller looks at 18 major trends we identified over the past generation. It concludes with what we would identify as the most important trend impacting our politics […]

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Donald Trump Issue Agenda: Year One’s Potential Successes

As Donald Trump is set to become the 45th President of the United States, a divided American public shows little signs of a partisan cease fire.  However, Americans are united on a number of issues that they want to see Donald Trump address in the coming year. A recent survey for NBC News/The Wall Street […]

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