One of the key features of the mobile application is multi-media testing not available in traditional telephone surveys. We utilized this feature to test an array of bumper stickers to see which stickers Americans would be most likely to put on their car. Other potential uses for this feature: Head to head comparisons of print […]
read moreDial tests are an integral part of our media testing research at Public Opinion Strategies. The dial testing capabilities allow for the tests to be conducted among hundreds or even thousands of respondents with hard quantitative data as opposed to tens of respondents in a qualitative setting. For our survey we conducted a dial test […]
read moreHeat map displays are a unique feature of the mobile survey application. It allows respondents to view an image on their phone or tablet and select the areas that most catch their attention. Respondents then type in a short verbatim response as to why they selected that area. This feature could be utilized for: Print […]
read moreThe mobile platform offers an interactive respondent experience not possible over the phone or even through online research. Mobile surveys open a wide array of new question types and techniques for survey researchers to utilize. Our national survey utilized the following question types: Two-tap matrix questions that allow easy user navigation within a series of […]
read morePublic Opinion Strategies, in conjunction with Surveys on the Go — designed by MFour Mobile Research, conducted the first ever national political survey hosted entirely on mobile phones and tablets. Over the course of the next five days, Public Opinion Strategies will be releasing key findings and introducing new techniques used in the mobile research […]
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