Why We Are Different
Why Public Opinion Strategies?

It’s a good question… …and we have some good answers.

At Public Opinion Strategies we have developed a culture and approach to winning. For more than two decades now, Public Opinion Strategies has been helping political candidates win tough campaigns, scoring hard-fought success in the public affairs arena for some of America’s leading corporations and associations, and giving our clients an advantage in their proceedings.

We go into the trenches with our clients to aggressively help them promote their interests. Our success is based on a hands-on model and our total commitment.

We work closely with our clients to develop the research that is tailored to meet their specific needs. Over the years, we have successfully employed a number of innovative research methodologies and research strategies. Each client and each case requires a unique approach, and we are very responsive to the interests of every client.

And, we go beyond just providing the results of the research. Our winning culture is based on our integration as part of the team. A hallmark of POS service, we offer strategic analysis and tactical recommendations based on our findings. We believe this provides our clients the winning edge.

Some of the elements of our approach that set us apart include:

  • Cutting edge policy expertise

Because we have years of experience in the political and public policy arena, we have a wealth of understanding of some of the most important debates facing the country, ranging from medical malpractice to health care to deregulation issues. We are able to bridge the “policy gap” that often separates us from other researchers. This policy background gives us a running start, as we are accustomed to delving into complex issues and making them palatable to our target audiences.

Our policy expertise also means we are constantly looking at key issues and topics facing the country. We stay ahead of the curve, and share our knowledge with our clients.

  • Strategic Communications Specialists

We have years of experience developing communications strategies and testing them empirically. But we know that there are two sides to every battle, and thus, our approach to research takes into account arguments on both sides. We call it “combat message development.” We want to reflect the debate as closely as possible and thus each side is given roughly equal weight. It helps our clients understand what they’re up against, how to rebut or challenge the opponent’s position, and what arguments on our side have the most impact when presented in context.

  • Rapid Response

We understand the imperative of having data quickly to make critical decisions. We produce research to meet your timeline, not ours.

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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