George Nassar, Partner

George Nassar is a Partner at Public Opinion Strategies, a national political and public affairs research firm. Described by The New York Times as “the leading Republican polling company” in the country, Public Opinion Strategies’ political clients include 11 U.S. Senators, more than 45 members of Congress, six Governors, and numerous State Legislators and local elected officials across the country.

In the 2018 cycle, George polled on behalf of the California state Senate and Assembly Republican caucuses. His work helped California Republicans obtain one of the highest retention rates of any state for Republicans in districts won by Hillary Clinton. George was part of the polling team for the successful re-election of Arizona Governor Doug Ducey, and also worked on the campaign’s analytics program and conducted focus groups. George also served as a part of the National Republican Congressional Committee’s (NRCC) IE polling team.

Prior to joining Public Opinion Strategies, George worked at the NRCC where he served as a Regional Political Director in the 2014 and 2016 cycles. At the NRCC, George led a team of operatives advising incumbent and challenger campaigns across 18 states in the Southeast and in the West.

In the 2016 cycle, George successfully advised all California Republican U.S. House Members to reelection despite Democrat outside groups spending over $20 million in an unsuccessful attempt to defeat them. He was also the chief NRCC advisor to Northern Virginia Congresswoman Barbara Comstock, who won the most expensive U.S. House race in the country.

As the Regional Political Director for the Southeast, George was responsible for overseeing Congressional races in 11 states, including Arkansas, North Carolina, and Virginia. He served as the chief NRCC advisor on two successful Special Election campaigns in South Carolina and Florida. During the 2014 cycle, he also advised the NRCC’s Strategy Department and focused on modeling of the electorate and voter targeting. In this role, he successfully designed and executed controlled tests and the NRCC integrated his findings into its strategy.

George got his start at the NRCC serving as the Regional Field Director for the Southeast during the historic Republican takeover of the House of Representatives in 2010. He also held roles within the Committee as an advisor on redistricting and as a utility player for the NRCC’s political team.

George also was campaign manager for both a statewide race in Mississippi and a targeted state Senate race in Virginia. He is a RIVA-trained focus group moderator.

George is a native of Memphis, Tennessee and a graduate of the University of Mississippi.


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Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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