Since the founding of Public Opinion Strategies in 1991, the firm has conducted 11 million interviews, completed over 25,000 projects, and currently represents five governors, nine Senators, and over 40 Members of Congress. Since 2004, along with its Democratic partner, the firm conducts The NBC News Poll and, since 2007, the CNBC All-America Economic Survey. The firm now has 12 partners, is the largest political and public affairs survey research firm, and among the 50 largest research firms in the country.

We created and today manage a vibrant public affairs practice, having completed more than 7,000 public affairs projects since our founding. The firm represents Fortune 500 companies and over 30 major trade associations and has become the premier health care research firm in the country, having completed more than 1700 focus groups and 1245 surveys on the topic of health care. The firm’s additional areas of expertise range from crisis and brand management, to education, finance, and technology as well as establishing a large research practice focused on the utility and energy sectors.

It’s what we bring to the table that not only makes our firm successful, but, more importantly, makes our clients successful:

  • Our proven record of research that shapes outcomes;
  • Our sophisticated approach to research and strategy;
  • The personalized attention we provide that does not end when the research ends; and,
  • An understanding of how to conduct sound, actionable research that helps our clients make important decisions.

Across both political and public affairs research, as our tag line suggests, we work with our clients “Turning Questions into Answers.”

Public Opinion Strategies