The Impact of the Obama Health Plan on the 2010 Elections
  1. The word “Obamacare” has entered the American political lexicon as almost nine out of ten voters (89%) can rate the term on a positive/negative scale. Voters have little difficulty answering an open-ended question about their reaction to the term Obamacare.
  2. Voters have a negative reaction to the term Obamacare (29% positive, 47% negative, with 13% having a neutral opinion).  As in all the data on this topic, what is striking is the intensity with only 15% having a “very positive” opinion compared to 37% with a “very negative” opinion of Obamacare.
  3. A majority of voters (51%) say an “acceptable” outcome of this election would be a repeal of President Obama’s health care reform plan.
  4. Opinions are more closely divided though about the plan itself, with 45% supporting and 50% of voters opposing “the changes to the health care system that have been enacted by Congress and the Obama Administration.”
  5. Other broad and consistent trends emerge as Independents (34% support, 60% oppose), seniors (38% support, 55% oppose) and voters in the 92 most competitive House districts (38% support, 55% oppose) are all more likely to oppose the president’s health care reform plan.
  6. Health care reform is very much a key part of the debate this election season as more than four out of ten voters (42%) say they have seen a Congressional candidate advertising on the topic of “the changes to the health care system that have been enacted by Congress and the Obama Administration.” Not surprisingly, recall is higher (50%) in the target House seats.
  7. Importantly, recall of campaign advertising about the president’s health care reform plan is slightly higher than the recall of advertising about health care reform in 1994 or the HMO reform debates of 1998/2000 during October of these election cycles.
  8. The advertising could not be clearer to those respondents who recall seeing it:  61% say the ad was in opposition to the Obama plan, 13% in support, with another 23% of voters saying they recall advertising on both sides of the issue.
  9. A plurality of voters tell us they want their vote to be a message to oppose the president’s plan (38% oppose) while 27% say they want their vote to send a message to support the plan.  Again, Independents, seniors, and voters in the target House districts are all more likely to say they want to send a message to oppose the plan.
  10. Intensity matters in politics … and it matters a lot.  A differently worded question which asks people if the Obama plan is a good idea, bad idea or “if you do not have an opinion either way, please just say so” is revealing.   It tells us 41% of voters say the president’s plan is a “very bad” idea versus only 25% who say it is a “very good” idea.  Less than half of Democrat voters (47%) say it is a “very good” idea, while three-quarters of Republicans (76%) say it is a “very bad” idea.  By literally 24 to 34 point margins, Independents, seniors, voters in target House seats, and those voters undecided about which party should control the House all are more likely to say the plan is a “very bad” idea.

Presentation in PDF Format

Similar Articles

  • Public Education Update
    read more

  • Americans See China And Russia As Adversaries Posing Two Different Threats
    read more

  • A New Look At Ideology
    read more

  • Is social media your friend or a frenemy?
    read more

  • Trump’s numbers tied for his peak high as impeachment talk looms
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By :