Sugar Spans the Partisan Divide

Public Opinion Strategies has a candy bowl at the front desk.  The selection of candy is expertly curated by our office manager, who can tell you the candy preference of almost everyone on staff.  On my several-times-daily trip to the front for a mini Krackle Bar, I’ve learned that some of the POS partners prefer dark chocolate, while others strictly stick to pink Starbursts (it’s a POS policy all survey responses remain anonymous).

In October of 2017, Morning Consult asked 2,201 U.S. adults what their candy preferences were in light of the upcoming holiday.  Overall, Americans preferred chocolate treats to sugary (Hershey’s over Pixie Sticks, for example).  Morning Consult provided respondents with a list of 40 different candies, ranging from Skittles to Hot Tamales to Kit Kat Bars.  Forty-five percent of respondents said their favorite was Reese’s, distantly followed by Snickers at 31%, and M&M’s at 20%.

My favorite candy places me squarely in the realm of outlier.  My favorite treat is a Hawaiian spin on a classic: Li Hing Sour Hula Keiki.  In plain English, it’s Sour Patch Kids (keiki is the Hawaiian word for kids) covered in salted, dried plum powder, which makes the snack salty, sweet, and sour.  Only four percent of Morning Consult respondents preferred Sour Patch, and a full 16% said it was their least favorite candy (plain, not Hawaiian style).

Morning Consult also asked a series of more typical survey research questions, including direction of the country and presidential job approval.  Amongst all adults in October 2017, 40% of respondents approved of the job Donald Trump was doing, while 56% disapproved.  The trend held steady when looking at candy preference.

The same is true when considering the mood of the country.

But before the Trump re-election campaign starts handing out Reese’s Peanut Butter Cups at rallies, in 2014 the Washington Post examined nearly 50,000 interviews about candy preference, partisanship, and voter turnout, and found no significant connections.  Simply, candy isn’t seen as a political expression of values, unlike something like car choice.

What the Washington Post did find was that M&M’s span the partisan divide from their wide variety of offerings (peanut, crispy, dark, etc), and occupy spots on all parts of their chart.

 

 

Similar Articles

  • Key Findings from the NBC-WSJ December 2018 Poll
    read more

  • Welcome Back, Nancy; Republicans Have Numerous Reasons To Be Glad Dems Picked Pelosi
    read more

  • Following the 2018 election, 60% of Democrat voters say U.S. political and economic systems are stacked against people like them
    read more

  • Key Factors That Shaped 2018… And A Brief Look Ahead
    read more

  • Swinging Suburban Women
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

Lori Weigel from Public Opinion Strategies reviewed our needs and guided us toward asking the right questions. Her reporting was easy to follow and her interpretation of the data provided clear decision points.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com