INTERNET FOCUS GROUPS: WEBCAM
Webcam focus groups can be used as a substitute for in-person focus groups. Using a streaming video platform, the moderator is able to interact in real-time with up to eight participants. This methodology allows us to conduct “face-to-face” research among geographically dispersed or hard-to-reach audiences that would not be possible to reach through traditional in-person focus groups.
The webcam focus group platform is launched at a specific time and date. The moderator, respondents, and the client simply login to a secure website. Real-time tech support is also provided.
Generally these groups last about 60-90 minutes, but longer sessions are possible. Both clients and respondents generally find webcam focus groups to be quite convenient since they are able to participate from their home or office and do not have to travel to a professional focus group facility.
Much like an in-person focus group, there is a virtual backroom where the clients observe and interact with the moderator.
Webcam focus groups work well for hard-to-reach and geographically dispersed audiences. They are highly customizable.