Qualitative Research

Qualitative Research

Public Opinion Strategies has completed more than 6,000 focus groups and hundreds of one-on-one in-depth interviews across the country, as well as internationally. All of our partners, vice presidents, and senior project directors are RIVA trained moderators. And unlike most other research firms, Public Opinion Strategies’ partners, vice presidents, and senior project directors conduct the qualitative research which ensures our clients have experienced skilled researchers moderating projects.

Qualitative research allows you to understand the why, how, and what in a way that other research techniques simply cannot. Qualitative research methodologies are valuable research tools in exploring in-depth perceptions about a particular issue, company, or product. They are important tools in developing effective messaging as well as testing rough creative concepts or potential advertising. These research methodologies also help to provide color and nuance to quantitative results.

Click on the links below to learn more about the different qualitative techniques we offer: