NEW POLL RESULTS — Persuadable Voters in Key Senate Battleground States

FROM: Julie Hootkin, Global Strategy Group & Robert Blizzard, Public Opinion Strategies

As we enter the final weeks of the 2016 election, undecided voters continue to struggle to make sense of this wild election cycle and are looking for facts online to inform their choices on Election Day. According to a survey of 500 persuadable likely voters in Florida, Nevada, New Hampshire, North Carolina, and Pennsylvania conducted between October 13 and October 18, 2016 by Global Strategy Group and Public Opinion Strategies, persuadable voters in these key Senate battleground states are actively engaged with the election as they make their final voting decisions – decisions that may ultimately sway the makeup of the U.S. Senate. 1

KEY SURVEY FINDINGS:

  • The internet is an increasingly important resource for information about the election. While television remains a critical resource for information about the election (52% get most of their news about the election on TV, -8 points since 2012), the media mix continues to shift as voters are relying more and more on the internet to stay up-to-date on races for President and U.S. Senate (27%, +4pts). Four in 10 persuadable voters report spending no time at all watching any live TV in a given week (40%) and three in 10 (29%) report having watched no live TV about the election this cycle, true across age groups, from millennials (29%) to older voters 55+ (34%). Further, 73% of persuadable voters own a smartphone.
  • Persuadable voters are increasingly active on the internet. Nearly two-thirds of persuadable voters (64%) have searched for information online about candidates’ voting record or positions this election cycle, including 31% searching at least weekly, up from 26% in 2012. Similarly, more than six in 10 persuadable voters (62%) have watched a video online about the candidates or the elections, including 41% watching it at least weekly, up from 27% in 2012. More than half (52%) have watched video content on YouTube specifically, and among daily users of the site, 44% have watched election related video content three times a day or more.

  • Persuadable voters are going online to fact check candidates and the press. Not surprisingly given the unprecedented and sometimes scandalous assertions and developments during this election, half of persuadable voters have fact checked things they have heard in the media (50%) as well as things they have heard from the candidates (50%) this cycle. Further, more than four in 10 persuadable voters have used the internet to fact check outrageous claims made by Donald Trump (44%) and Hillary Clinton (42%). And significant majorities of them used online sources to do so; 77% looked on news websites, 65% looked on fact checking websites, 65% viewed online videos relating to what they heard, and 63% searched on Google.

  • Persuadable voters are tuning into the debates and are utilizing a second screen while watching. Three-quarters of the persuadable electorate (76%) have watched at least one of the debates live. Of the persuadable voters watching the debates, one-third (33%) used a second screen to do other things online. Persuadable voters used their second screens to verify information they were hearing during the debate (57% went online during a debate to see what fact checkers were saying and 54% went online to personally fact check the things candidates were saying), but also to check social media (62%), browse non-debate related websites (51%), to learn more about something they heard about for the first time (50%), or to see what their friends were saying about the debate (41%).

1 Persuadable likely voters are defined as those voters who are currently undecided in the Presidential and/or U.S. Senate races or those who indicate they may change their mind in advance of Election Day.

Share on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Email this to someone
Similar Articles

  • Suburban Uprising
    read more

  • Pelosi Remains an Albatross
    read more

  • Call It A Comeback
    read more

  • Public Opinion Strategies Congratulates Karen Handel on Winning GA-06
    read more

  • Are Democrats headed toward a wave election?
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

Lori Weigel from Public Opinion Strategies reviewed our needs and guided us toward asking the right questions. Her reporting was easy to follow and her interpretation of the data provided clear decision points.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com