Millennials on Snapchat Are Politically Engaged, Following 2016 Race

According to a recent survey, Snapchat is a powerful vehicle for political campaigns to engage the elusive audience of 18-34 year old millennials who will help decide the 2016 election. A national poll of 1,517 millennials aged 18-34, conducted online October 15-25, by Global Strategy Group/Public Opinion Strategies, found that millennial Snapchat users are engaging with the political process, following the election closely, and look to Snapchat for an insider view of campaigns. Millennials on Snapchat are more likely to vote than millennials as a whole.

KEY SURVEY FINDINGS:

  • Likely millennial voters are on Snapchat: Two-thirds (67%) of Snapchat’s millennial users are likely to vote in the 2016 election, compared with 61% of millennials overall. And among all millennials who are likely to vote in next year’s election, about one-third (34%) currently use Snapchat. Snapchat’s millennial users include large segments of key swing voter groups such as self-identifying independent voters (39%) and Hispanics (22%).
  • Millennials on Snapchat are politically engaged: Nearly two-thirds (63%) of millennial Snapchat users are following the 2016 Presidential election closely – 43% viewed the CNN Republican Primary Debate on September 16th and 39% viewed the CNN Democratic Primary Debate on October 13th. Millennial Snapchat users are also interested in political news Live Stories on Snapchat. Among Snapchat millennials who state interest in Live Stories, about two-thirds (68%) are interested in political events like the presidential debates.
  • Snapchat offers a unique, “behind-the-scenes” look at campaigns and candidates: Millennial
    Snapchat users describe the app as “an insider look at a candidate’s day-to-day life” (54% describes well), “a rare opportunity to see candidates unscripted” (53%), and “like a backstage pass to campaigns” (50%). This notion of authenticity is reflected in millennials’ descriptions of how a candidate’s Snapchat account impacts how they feel about the candidate overall (see word cloud below).

ADDITIONAL FINDINGS:

  • Millennials are spending significant time on their smartphones and tablets: Millennials spend more time on their smartphone or tablet than watching live television – 68% use their devices more than an hour a day compared to 53% who watch more than an hour of live television a day.
  • Social media is the dominant source of digital election news for millennials: One-third (33%)
    of all millennials have used social media in the last few months to learn about campaigns or elections. Among millennials who get news about campaigns and elections from digital sources, social networks are the top sources for information (65%), above online news sites (57%) and search engines (53%). This trend is even more pronounced among Snapchat users, with 79% using social networks as their primary digital source for campaign information, followed by search engines (55%) and online news sites (54%).
  • Millennials are watching TV and checking social media simultaneously: Three-quarters (73%) of all millennials use a smartphone or tablet to at least occasionally check social media while watching live television, including 86% of millennial Snapchat users. During the presidential debates, 32% of millennial Snapchat users who watched the first Democratic debate and 28% who watched a recent Republican debate were on Snapchat simultaneously.

(ASKED OF SNAPCHAT USERS) How would you describe how a candidate’s Snapchat account impacts how you feel about the candidate overall?

snapchat

Share on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Email this to someone
Similar Articles

  • Key Trends from the NBC-WSJ Social Trends Poll
    read more

  • As President Trump Marks 100 Days, His Voters Take Stock
    read more

  • Testing the Electoral College: Question Wording Matters
    read more

  • Trump Bump: Americans More Positive About The Direction Of The Country Since Election
    read more

  • National Update May 2016
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

Lori Weigel from Public Opinion Strategies reviewed our needs and guided us toward asking the right questions. Her reporting was easy to follow and her interpretation of the data provided clear decision points.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com