Maddest Month of the Year

This Sunday will bring tears and joy to many, as Selection Sunday determines what teams dance their way into March Madness. Whether or not you are an avid college basketball fan, the tournament captures much of the nation’s attention this month.

The tournament’s schedule of games during the workday leaves many trying to watch from their desks, in fact one survey of IT professionals found that 42% remark that streaming games has impacted their network in the past. Of those affected, 37% report their networks have slowed down, while 34% report March Madness activity has essentially shut down their networks for a period of time.

A Nielsen study on the 2016 tournament found that nearly one-third of the U.S. television audience watched at least six minutes of the tournament with the 73 telecasts reaching more than 97 million people. To reach this large and well educated audience, advertisers spent approximately $910 million on March Madness commercials in 2016. With college teams participating in the tournament, it seems logical that the majority of the audience holds at least a bachelor’s degree.

Almost three-fourths of March Madness bracket participants (71%) watch games at home, 12% watch at a bar, restaurant or other public location, and 24% use a computer to check scores.

Another survey found that 76% of employees admitted to checking scores during work hours and 53% watched or followed sporting events on their computers while at work.

The same survey found that 41% of workers report having participated in college basketball brackets in their offices, with more men than women taking part (53% of men; 29% of women). And, $22.44 is the average contribution to an office pool.

These in-office competitions can help boost morale with the survey finding that 73% of workers look forward to going to work more when they participate in office pools. In addition, 50% report meeting up with a coworker outside of work to watch a game, and 39% say they became closer with a coworker after participating in an office pool.

(At the insistence of POS partners, we want to assure clients that nobody at Public Opinion Strategies spends ANY of their working hours with any NCAA tournament games on.)

Similar Articles

  • Welcome Back, Nancy; Republicans Have Numerous Reasons To Be Glad Dems Picked Pelosi
    read more

  • Following the 2018 election, 60% of Democrat voters say U.S. political and economic systems are stacked against people like them
    read more

  • Key Factors That Shaped 2018… And A Brief Look Ahead
    read more

  • Swinging Suburban Women
    read more

  • The Kavanaugh Nomination: The Highs and Lows
    read more

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

Lori Weigel from Public Opinion Strategies reviewed our needs and guided us toward asking the right questions. Her reporting was easy to follow and her interpretation of the data provided clear decision points.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By : XYZScripts.com