Campaigns

Public Opinion Strategies provides the strategic information that gives our clients a WINNING edge. In the last seven election cycles, Public Opinion Strategies (POS) has helped elect over 85 new members of the U.S. House, more than any other polling firm, Democrat or Republican.  We are the largest polling firm in the country. Our political client base includes 13 U.S. Senators, six Governors, more than 65 Members of Congress, and numerous state legislative caucuses.

We don’t take credit for these victories, but we DO feel we help make a difference for the campaigns we are involved in by providing accurate numbers and solid advice.

Partners at POS have been named “Pollsters of the Year” numerous times by the American Association of Political Consultants – Glen Bolger is the only three-time winner of the award, most recently in 2013, while Neil Newhouse has won the award twice.

In 2014, Public Opinion Strategies polled for three of the nine candidates who took away Democratic Senate seats, four Governors, and nine new Members of Congress.  Including independent expenditure efforts, Public Opinion Strategies polled in 16 Senate and Gubernatorial statewide victories and 53 Congressional victories, including 19 seats wrestled away from Democrats by Republicans.

Recent top races include:

2014

  • Senator Thom Tillis who took over a Democratic seat in a race that many viewed as the most competitive in the country.
  • Senator Shelley Moore Capito, the first woman to ever be elected to the U.S. Senate from West Virginia.
  • Senator Mike Rounds who cruised to victory and took a seat that was in Democratic hands since 1997.
  • Senator Pat Roberts, for whom POS joined the campaign during the last three weeks of the campaign in his come from behind win.
  • Polling for five Gubernatorial winners including Robert Bentley of Alabama, Dennis Daugaard of South Dakota, Doug Ducey of Arizona, Susana Martinez of New Mexico, and Paul LePage of Maine.

2012

  • Senator Deb Fischer of Nebraska who was the only Republican U.S. Senate pick-up of the cycle.
  • Senator Roger Wicker of Mississippi, the current chair of the NRSC.
  • Polling in 69 Congressional victories including two of the four seats wrested away from Democrats by Republican challengers this cycle.
  • Polling for the Republican Governor’s Association Independent Expenditure campaign, the only gubernatorial campaign to change partisan control.
  • Down ballot statewide victories, including Attorneys General Patrick Morrissey (WV), the first Republican Attorney General in West Virginia in 80 years, and Tim Fox (MT).

2010

  • Senator Scott Brown’s stunning special election victory in Massachusetts. Brown came from twenty points behind to win the people’s seat in January 2010.
  • Senator Rand Paul’s win in Kentucky, capturing a seat that many analysts thought would go to the Democrats.
  • Governor Susana Martinez’s history-making win as the first female Latino governor in the country.  Martinez won in a traditionally Democratic state.
  • Polling for 22 Republicans who captured Democratic held seats – more than one out of every three GOP House gains in the country.
  • Work on Independent Expenditure efforts in another 34 winning House races that defeated Democratic incumbents.  Overall, of the 60 seat GOP gain, POS worked for the campaign or an IE in 56 of the districts.

2009

  • Governor Bob McDonnell’s come-from-behind victory in Virginia by running a flawless campaign for the largest GOP gubernatorial win in state history.

2008

  • Senator Saxby Chambliss from Georgia, who withstood a furious assault in a run-off campaign by national Democrats to become the 41st GOP Senator.
  • Senator Roger Wicker of Mississippi, who won a come-from-behind victory against former Governor Ronnie Musgrove.
  • Senator Mike Johanns of Nebraska, who overcame the efforts of national liberal bloggers to elect their star candidate.
  • Senators Thad Cochran of Mississippi, Jim Inhofe of Oklahoma, and Pat Roberts of Kansas.
  • Governor Jim Douglas of Vermont, who won in a state with the largest percentage state for Barack Obama on the U.S. mainland.
  • New members of Congress including John Fleming (LA-4), Glenn Thompson (PA-5), as well as special election winners Robert Latta (OH-5), Steve Scalise (LA-1), and Rob Wittman (VA-1).

2006

  • Senator Bob Corker from Tennessee, who came from behind to defeat the Democratic Party’s Dream Candidate, Harold Ford, Jr.
  • Senator Joe Lieberman of Connecticut, who is the first Independent candidate elected outright to the U.S. Senate since 1976.
  • Senator John Ensign of Nevada, a member of the Republican Senate leadership team.
  • Senator Olympia Snowe of Maine, who bucked Republican problems in the Northeast with a landslide win.
  • Governor Jim Gibbons of Nevada, one of only three new GOP Governors in the country.

2004

  • Senator John Thune of South Dakota, who defeated Senate Minority Leader Tom Daschle in the Senate race of the Century.
  • Senator David Vitter of Louisiana, the first Republican elected to the Senate since Reconstruction. Vitter won outright in a four way race, avoiding a December run-off.
  • Senator Richard Burr of North Carolina, who won a come-from-behind victory over Bill Clinton’s former Chief of Staff, Erskine Bowles.
  • Senator Jim DeMint of South Carolina, who was written off by pundits in both the primary and the general election.
  • Governor Mitch Daniels of Indiana, who defeated incumbent Governor Joe Kernan.

2002

  • Senator Saxby Chambliss of Georgia, who stunned the pundits and came from behind to defeat incumbent Max Cleland.
  • Senator Norm Coleman of Minnesota, who won a race experts had written off when Walter Mondale took the late Senator Wellstone’s place on the ballot.
  • Governor Jeb Bush of Florida, who won a resounding victory despite being Terry McAuliffe’s top target. Bush is the first GOP Governor ever re-elected in Florida.
  • Governor Jim Douglas of Vermont, the first Republican to win that office since 1990.

Our firm does not just begin assisting campaigns at the Congressional level. In fact, we have been working with many of our clients from their days serving on city councils and in state legislatures. The same skills that make us successful in statewide and Congressional campaigns translate into victories for our clients in critical down-ballot races from Attorney General to Supreme Court Justice to Mayor.

Public Opinion Strategies has polled for legislative caucuses and candidates in 45 states, completing over 4,600 separate surveys and nearly 1.5 million interviews on behalf of state legislative candidates and committees. A few of our recent efforts at the state legislative level include:

  • Alabama State Senate and State House
  • California State Senate and State Assembly
  • Connecticut State Senate
  • Florida State Senate and State House
  • Georgia State Senate and State House
  • Illinois State Senate
  • Iowa State Senate and State House
  • Kentucky State Senate
  • Michigan State Senate and State House
  • Minnesota Independent Republican Caucus
  • Missouri State House
  • New York State Senate
  • North Carolina State House
  • Ohio State House and State Senate
  • Pennsylvania State Senate and State House
  • Tennessee State House and State Senate
  • Virginia House of Delegates
  • Wisconsin State Senate and State Assembly

In addition, we are proud of the record we have established in initiative campaigns at the state, regional and local level. With two offices in the western United States, this is an increasingly important area of expertise in our political campaign research – from local school bond initiatives to multi-million dollar statewide ballot measures. For example, no other polling firm in the country has more experience or seen more success in stadium and sports-related research.