Public Opinion Strategies

(The article was co-authored by Matthew Jason.)
This is the first in a series of blog entries regarding specific voter demographics in California based on a merge of all the statewide interviews conducted by the California Office of Public Opinion Strategies going back to the beginning on 2004. This merge includes a total of over 31,000 [...] Read more

The fabled GOP political advisor Lee Atwater helped the senior George Bush win the presidency in 1988 by admonishing him to spend more time connecting with voters in bowling alleys.  The political equivalent for GOP candidates in this era may be the frequent flyer club at their airport.
First, here’s a reality check for those of [...] Read more

Using our recent national survey, as well as other public polls, we recently put together an in-depth look at the standing of President Obama, the Congress, and the Republican Party. Read more

We’ve attached it here because we thought you would find it of interest. Read more

Public Opinion Strategies completed a national survey of 800 likely 2010 voters (April 19-21, 2009) where we asked a few demographic questions about cell phones and networking sites such as Facebook and Twitter.  As you would suspect only a small percentage (13%) of voters do not have a working cell phone and one-third of likely [...] Read more

Predictions of the Grand Old Party’s demise are exaggerated, the numbers show a party clawing its way out of the grave. Look at the simple chart below. It’s an amalgamation of two sets of numbers, all taken from a huge data of information taken from NBC News-Wall Street Journal surveys. It explains a lot.
The first [...] Read more

This article was co-authored by Bill McInturff and Alex Bratty. Read more

As the debate over health care heats up and President Obama starts to sell his plan in earnest to the American people, he’s facing a pretty significant perception gap between what the public believe he’s focused on and what they think he [...] Read more

(The article was co-authored by Matthew Jason.)
We have all heard about how the young voters helped elect President Barack Obama last year, and it is very hard to argue this fact. According to CNN Exit Polls, Obama defeated McCain sixty-six percent (66%) to thirty-two percent (32%) among voters ages 18-24 and sixty-six percent (66%) to [...] Read more

It certainly looks that way according to the trend lines. I’ve been keeping tabs on movement in the West, and the positive shifts we have seen this year point to a very different electoral environment than what we faced in November of 2008.
Most notably … the generic congressional ballot. Given our volume of [...] Read more

It’s of no surprise to anyone that the partisan gap between Republicans and Democrats has widened over the past two-three years.  Our recent national poll (April 19-21, 800 registered voters) pegs the partisan affiliation data at 30% GOP, 37% DEM and 32% IND.  In an effort to probe a little deeper into the GOP attrition, [...] Read more

So, our POS poll shows President Obama sitting on top of the world.  He’s got a 63% approval rating and he’s nearly single-handedly shifted the mood of the country from 12% right direction in November to 40% right direction now.  (Come on now, it’s certainly not the rising unemployment rate, the surging deficit, the flagging [...] Read more