NBC News/The Wall Street Journal
WSJ-NBC-logo

Background: Since 2004, Public Opinion Strategies has been the Republican pollster on the bipartisan The Wall Street Journal/NBC News Poll. The Democratic pollster is Fred Yang of Hart Research Associates. The Wall Street Journal/NBC News Poll is one of the most respected public surveys of public opinion on political, cultural, and economic issues and has been described as the “gold standard” of public polling.

The Poll began in 1989 and today includes at least 10 national surveys a year with between 10,000 to 13,000 interviews a year, equal to more than 120,000 interviews since Public Opinion Strategies began to partner on this work. Each year these interviews are merged into an invaluable data set that tracks key demographic and attitudinal changes over time.

Our Work: We poll on an almost monthly basis, monitoring attitudes about the direction of the country, presidential approval, voter attitudes toward the two political parties, and perception of the economy. While the survey provides a timely look each month at breaking news stories, its design acts as a broad monitor of American attitudes over time on an array of issues, such as the role of government, immigration, trade policy, guns, race relations, and abortion/gay rights and other prominent social issues.

Result: This longitudinal approach enables WSJ/NBC to provide some of the first reporting of important public opinion trends, such as the sharp increase in support for gay marriage, the lowering of support for the death penalty, the rising influence of the Millennial generation and Latinos, the drop off in regular church attendance and the rise of the “none,” those respondents who cite having no religious preference. Importantly, the Poll has provided sharp evidence of the growing alienation and anger of citizens toward pubic institutions that undergirds today’s politics.

The body of work of the WSJ/NBC Poll over a generation makes it a lasting resource in listening and learning from the American electorate about our government, our politics, and the times in which we live.

Share on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Email this to someone
Similar Case Studies

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

Lori Weigel from Public Opinion Strategies reviewed our needs and guided us toward asking the right questions. Her reporting was easy to follow and her interpretation of the data provided clear decision points.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.