NBC News/The Wall Street Journal

Background: Since 2004, Public Opinion Strategies has been the Republican pollster on the bipartisan The Wall Street Journal/NBC News Poll. The Democratic pollster is Fred Yang of Hart Research Associates. The Wall Street Journal/NBC News Poll is one of the most respected public surveys of public opinion on political, cultural, and economic issues and has been described as the “gold standard” of public polling.

The Poll began in 1989 and today includes at least 10 national surveys a year with between 10,000 to 13,000 interviews a year, equal to more than 140,000 interviews since Public Opinion Strategies began to partner on this work. Each year these interviews are merged into an invaluable data set that tracks key demographic and attitudinal changes over time.

Our Work: We poll on an almost monthly basis, monitoring attitudes about the direction of the country, presidential approval, voter attitudes toward the two political parties, and perception of the economy. While the survey provides a timely look each month at breaking news stories, its design acts as a broad monitor of American attitudes over time on an array of issues, such as the role of government, immigration, trade policy, guns, race relations, and abortion/gay rights and other prominent social issues.

Result: This longitudinal approach enables WSJ/NBC to provide some of the first reporting of important public opinion trends, such as the sharp increase in support for gay marriage, the lowering of support for the death penalty, the rising influence of the Millennial generation and Latinos, the drop off in regular church attendance and the rise of the “none,” those respondents who cite having no religious preference. Importantly, the Poll has provided sharp evidence of the growing alienation and anger of citizens toward pubic institutions that undergirds today’s politics.

The body of work of the WSJ/NBC Poll over a generation makes it a lasting resource in listening and learning from the American electorate about our government, our politics, and the times in which we live.

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Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

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I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

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Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

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