Auto Alliance

Background: The Alliance of Automobile Manufacturers is an association of 12 vehicle manufacturers representing 77 percent of all car and light truck sales in the U.S. In partnership with Safe Kids Worldwide and the National Highway Traffic Safety Administration, the Alliance in 2014 sought to launch a national advocacy campaign about motor vehicle safety, specifically the risks associated with heat stroke and leaving children unattended in vehicles. The Alliance commissioned Public Opinion Strategies to provide public sentiment data to inform the campaign.

Solution: We began a national quantitative research effort to explore baseline awareness, attitudes and behavior surrounding heatstroke and leaving children unattended in vehicles. This initial baseline study involved two online surveys. The first targeted parents and caregivers and the second targeted national adults, measuring their awareness of actions bystanders can take when they see children unattended in vehicles, as well as identifying barriers that might prevent bystanders from taking action. All told, we have conducted three online surveys tracking parents’ and caregivers’ awareness, attitudes and behavior.

Solution: Through 2015, we have measured significant increases in awareness of the dangers inherent in leaving children alone in vehicles. Fully 85 percent of adults knew about the risks in March 2015, compared to 69 percent in February 2014. The data has helped inform campaigns such as Safe Kids Worldwide’s “Never Leave Your Child Alone In a Car,” and NHTSA’s, “Where’s baby? Look before you lock.” Our tracking shows those parents and caregivers who are aware of these campaigns are less likely to leave young children unattended in vehicles, giving our clients actionable insights on the effectiveness of their efforts. Mitch Bainwol of the Alliance stated “I have worked with Bill McInturff and the Public Opinion Strategies’ team for nearly twenty years… I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful.”

Similar Case Studies

Public Opinion Strategies helped us to clarify what we wanted to learn and then conducted research and analysis that shed light even beyond the questions we set out to ask. They were very receptive to our suggestions, responsive to our queries, and flexible when we needed them to be.

Public Opinion Strategies has consistently offered unparalleled advice and spot-on polling that has shaped how and where we spent money and deploy key resources. Additionally, they have always been an excellent steward of limited campaign resources, ensuring we spend wisely and not a dollar more than necessary in order to get the information we need.

Robert Blizzard and Public Opinion Strategies did a great job for us throughout our successful campaign for Congress. Robert gave us accurate data, spot on analysis, and professional advice, all of which were essential to our victory.

Public Opinion Strategies is one of our go-to pollsters when it comes to testing public support for bond ballot measures and other initiative proposals. They are available to provide ongoing consultation with regard to crafting of ballot questions, public outreach messaging, and related efforts.

ACLI has worked with Public Opinion Strategies for decades, through several tough industry battles—often ones in which public opinion does not naturally fall on the side of insurers. Yet Bill and his team consistently provide invaluable strategic advice by refining our messages and helping us frame our issues in a way that makes them understandable and persuasive.

The data from Public Opinion Strategies provided important insight and informed our public awareness campaign. We sincerely appreciate their professionalism and expertise in this arena.

Nicole McCleskey and the team at Public Opinion Strategies have been invaluable to me, both during my campaigns and as Governor of the State of New Mexico. It’s not just the accuracy of their numbers, but guiding the overall strategy that makes them so valuable.

Public Opinion Strategies has been a part of our team in Missouri for more than a decade. With their data and guidance, Republicans here were able to attain a majority in the House in 2002 for the first time in fifty years, and we have been able to grow that majority to the point that we now have a record, veto-proof majority.

In my tenure at two leading business associations, facing huge and complex consumer issues, I have benefitted enormously from the objective advisory skills of Bill and his team. They do their homework, they are rigorous, dispassionate and thoughtful. Turning questions into answers is a clever tag, but it’s also an apt description of the professional talents of the firm.

I consider Public Opinion Strategies to be a part of our team. That is the way we have always worked. They have helped us to understand our needs and fashioned research solutions to meet those needs. They have helped us to meet killer deadlines by being flexible, executing rapidly, and insuring quality. Teamwork is the best way to describe it.

Accuracy, speed, and deep knowledge of key issues and public sentiment are the hallmarks of quality opinion research, and on these measures Public Opinion Strategies consistently delivers. I have had the pleasure of working with Public Opinion Strategies for more than 15 years on dozens of issues, and they are undoubtedly the gold standard.

Public Opinion Strategies’ track record of success and wealth of experience in political campaigns and issue advocacy are why they are one of the most trusted and well respected public opinion firms in Washington, D.C. Their insights and perspectives have helped to inform a wide array of public affairs activities across multiple industries.

Social Media Auto Publish Powered By :