Eighty-two percent of cell phone owners now use their phones to take pictures. The mobile survey application harnesses these capabilities to create what is akin to a visual verbatim.read more
One of the key features of the mobile application is multi-media testing not available in traditional telephone surveys. We utilized this feature to test an array of bumper stickers to see which stickers Americans would be most likely to put on their car.read more
Dial tests are an integral part of our media testing research at Public Opinion Strategies. The dial testing capabilities allow for the tests to be conducted among hundreds or even thousands of respondents with hard quantitative data as opposed to tens of respondents in a qualitative setting.read more
Heat map displays are a unique feature of the mobile survey application. It allows respondents to view an image on their phone or tablet and select the areas that most catch their attention.read more
The mobile platform offers an interactive respondent experience not possible over the phone or even through online research.
Mobile surveys open a wide array of new question types and techniques for survey researchers to utilize.read more