Micah Roberts is Vice President at Public Opinion Strategies, a national political and public affairs research firm. Described by The New York Times as “the leading Republican polling company” in the country, Public Opinion Strategies’ political clients include 15 U.S. Senators, over 75 members of Congress, six Governors, and numerous State Legislators and local elected officials across the country.
Since January 2010, Micah has managed The Wall Street Journal/NBC News poll and has contributed to the polling on economic trends for CNBC. Micah frequently appears on “The Daily Rundown” on MSNBC to discuss the findings of the poll.
While at the firm, Micah has managed more than one hundred national research projects. Micah is a RIVA-trained focus group moderator and has conducted dozens of qualitative studies testing television programs, talent, and commercials (including some that have aired during the Super Bowl), and messaging on a wide range of issues.
In his time at Public Opinion Strategies, Micah has conducted hundreds of qualitative and quantitative research projects online including qualboards, dial tests, audience segmentation, clutter reel ad testing, comparative replicate design advertising testing, and scenario-based message testing using a replicate design.
Micah’s primary focus over the past five years with Public Opinion Strategies has been directing research for national policy initiatives on behalf of the firm’s Fortune 500 clientele and the industry associations who represent them in Washington, DC. These clients include the National Association of REALTORS®, The American Beverage Association, the International Franchise Association, America’s Natural Gas Alliance, and the American Bankers Association, among others.
In addition to his public affairs work, Micah has experience conducting political research, including two successful ballot initiatives striking down beverage taxes. He has also conducted extensive research in dozens of congressional and senatorial campaigns across the country.
Prior to joining Public Opinion Strategies, Micah built and analyzed online job analysis surveys for a psychometric firm in Dunedin, Florida. Micah lives in Alexandria, Virginia with his wife and two young sons.