Micah Roberts is Vice President at Public Opinion Strategies, a national political and public affairs research firm. Described by The New York Times as “the leading Republican polling company” in the country, Public Opinion Strategies’ political clients include 13 U.S. Senators, over 65 members of Congress, six Governors, and numerous State Legislators and local elected officials across the country.
Since January 2010, Micah has managed The Wall Street Journal/NBC News poll and has contributed to the polling on economic trends for CNBC. Micah frequently appears on “The Daily Rundown” on MSNBC to discuss the findings of the poll.
Micah is a RIVA-trained focus group moderator and has conducted dozens of qualitative studies testing television programs, talent, and commercials (including some that have aired during the Super Bowl), and messaging on a wide range of issues.
Micah’s primary focus has been directing research for national policy initiatives on behalf of the firm’s Fortune 500 clientele and the industry associations who represent them in Washington, DC. These clients include the National Association of REALTORS®, The American Beverage Association, and the International Franchise Association, among others.
In addition to his public affairs work, Micah has experience conducting political research, including four successful ballot initiatives. He has also conducted extensive research in dozens of congressional and senatorial campaigns across the country.
Prior to joining Public Opinion Strategies, Micah built and analyzed online job analysis surveys for a psychometric firm in Dunedin, Florida. Micah lives in Jacksonville, Florida with his wife and two young sons.