Mobile Research Series: Introduction

Public Opinion Strategies, in conjunction with Surveys on the Go — designed by MFour Mobile Research, conducted the first ever national political survey hosted entirely on mobile phones and tablets.

Over the course of the next five days, Public Opinion Strategies will be releasing key findings and introducing new techniques used in the mobile research per the following timeline:

Day 1— Why mobile? Explaining the advantages of research conducted on mobile phones and tablets.

Day 2— Heat Map

Day 3— Immigration Dial Test

Day 4— Bumper Stickers

Day 5— Party Picture Capture: Republicans and Democrats

This mobile research series proved to be very unique and informative and offers a lot of new tools for our political and public policy research moving forward.

Here are some charts with a full explanation and analysis of our mobile research series.